Vi segnalo l'articolo What auto industry can teach our movie moguls, pubblicato l'8 maggio 2013 da The Economic Times. Un estratto: 'Indian cinema is 100. It now needs to grow up. As we raise a toast to a century of Indian cinematic excellence, the opportunity to take global centre stage has never been better. (...) What we have not been doing is achieve serious scale. So far, the only unchallenged cinema tag that India boasted of was that it made the maximum number of films. Now, it needs to be matched with commercial scale. (...) That is the beginning. Then Indian cinema can step out and woo the globe. It needs to, in fact, learn to play by their rules too: be it in terms of content or the duration of the movies. It needs to speak a universal language while remaining rooted. The spin doctors will have to aim for the glocal audience. (...) Instead of relentlessly running after the Oscar statuette, Indian cinema should chase the big-market boom outside its shores. Only then will the bicentenary of Indian cinema have a new story to tell'.
